Here's an email I just sent to ABC Family. If you agree with me, please sign a comment declaring your participation in the boycott. I won't watch until they apologize and correct their commercials and programming to make it so I feel like I can trust the channel to not show something inappropriate to my kids.
Dear ABC Family,
So, I’m watching Cars with my son and daughter the other night on your network and along comes an ad for Victoria’s Secret. The women in the ad are very attractive and the lingerie carefully selected for them accentuates all their positives; the commercial’s producers are to be commended for their mastery of the attention-grabbing visuals of the erotic medium.
I didn’t like the question my daughter asked me though, “Dad, why are those women dressed like that?” That’s not the kind of question I’d like to answer, yet, to my six-year-old daughter. I was mildly miffed that the sexy outfits were on display on a “Family” channel during a “Christmas” movie (what Cars has to do with Christmas, other than toy sales for Disney, you’ll have to explain to me), but I was willing to let it go since it wasn’t over-the-top sexual.
What got me upset enough to write this letter was the commercial for Arby’s that aired shortly thereafter. During a family movie, on a family channel, during a family hour, you showed a man reclining on a bed surrounded by candles talking to his wife in the bathroom. Sexy music plays when she exits the bathroom in an Arby’s outfit, holding a tray of food, and the phallic Arby’s hat logo suddenly appears over his head, stiffens, and makes a boing noise as if his erection engorged so quickly as to be audible. What the ****, people!?
How dare you show this on a family channel!
It’s bad enough that you show Greek and that other show about an unwed teenage pregnant girl with “Viewer Discretion Advised” before each one on a damned family channel, but you have the gall to call it “A New Kind of Family.” Keep your “new kind of family” away from mine. Might I suggest you ask what audience you are after and change your channel’s name to fit that.
You are NOT a family channel. You are evil, because you call evil good.
Dr. Mac Williams
The commercial in question: